CLIENT
L’Oréal Men Expert
CAMPAIGN
Barber Club
SERVICES
Original Composition
YEAR
2026
For L’Oréal Men Expert and its Barber Club range, fronted by Carlos Sainz, Quasi & Kin created an original composition designed to bring pace, attitude and personality to the campaign.
We built the composition around the character of old school hip hop, using a focused groove and precise rhythmic movement. The result feels confident and grounded while remaining polished enough to sit naturally within L’Oréal’s premium visual world.